![]() ![]() ![]() Why the TikTok logo worksįor most TikTok users, the TikTok logo's resemblance to a 'D' and its representation of the meaning of 'Douyin' is irrelevant since they're unaware of the TikTok logo's history and even the existence of the Chinese app. A cyan and fuchsia shadow effect was added to the "O" to mirror to enhance the connection and creative a more coherent whole. In the redesign, the text was made to look lot more connected to the glyph aesthetically, with heavier type, and the space between TikTok removed. In the original logo, the text felt like a bit of an afterthought, flung on haphazardly below the mark, which it probably was. At this point, the brand decided to dedicate a bit more time to finding the right font for the logo, and created the TikTok wordmark that's still in use today. The TikTok logo today (Image credit: TikTok)īy the end of 2018, TikTok had grown to have 271 million users (it's since surpassed the one billion mark). ![]()
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